Understanding your natural motivational tendencies will give you the edge and help that you need to maximize your performance.
We are all motivated differently. Understanding our motivational drives and how to fuel them is one of the main keys to getting to what we call a flow state. In a flow state, we experience momentum and breakthrough. Things are much easier to do and get done. Even the activities that we would normally find difficult become much easier. The flow happens from within, and it manifests outwardly through the work and activities we are doing toward accomplishing a specific goal or set of goals.
Your motivational design is the arrangement of the various components that create your unique motivation. It produces things such as our distinct abilities, desires, methodologies and perspectives. Ultimately, motivational design is the special way we are wired and the internal drive that allows us to accomplish things and live life in a specific way.
It is the unique way we are wired to perceive, interact with and contribute to the world. Our motivational design is made up of seven components. These seven components are seven distinct focuses and drives that motivate and connect us to the elements and dynamics around us that are needed to sustain life and build society. They are connected to a set of abilities and processes in our design that are given to us to accomplish some very specific results. They are designed to motivate us toward the activity that makes a demand on the governing dynamics in the world. These actions yield specific results, benefits and products that we use to live and build our world. This means that through these components, we are able to consciously and unconsciously access the governing dynamics that are in operation around us. This allows the components of our motivational design to become a sort of conduit through which we benefit from these dynamics, and it allows us to do our work and accomplish the goal of our motivations. We have these seven components in varying amounts, which creates a unique arrangement. This unique arrangement gives us our unique disposition, focus and drive in life.
The Fuel 9 is our powerful learning and development tool designed to help you discover what truly motivates you from within. Through it, you’ll gain clarity on the intrinsic drives that fuel your work, shape your outcomes, and energize your purpose.
You'll learn how to activate and sustain the motivational forces that keep you focused, productive, and resilient—enabling you to accomplish more with greater satisfaction and consistency. You’ll also gain awareness of the common pitfalls tied to your specific motivational design, and how to navigate them effectively.
The insights in your personalized motivational report will give you a deep understanding of why you do what you do, empowering you to align your actions with your design and excel in anything you set out to achieve.
Fuel 9 Identifier
$100.00
Team 9 Identifier
Unlock the Power of Team Dynamics Through Motivational Design
Team 9 builds on the insights from either Fuel 9 or Pro 9, delivering a powerful comparative analysis of your team’s motivational design. This tool helps you understand the unique drives that fuel each team member—and how those drives interact to shape your team's performance, communication, and culture.
With Team 9, you'll gain:
A clear understanding of the motivational drives across your team
Insight into how these drives influence collaboration, communication, and synergy
A deeper look at personality types, work styles, and leadership dynamics
Practical strategies for increasing alignment, trust, and mutual support
A team-wide view of how to use each person’s strengths to excel at every task and goal
Your team will not only see themselves more clearly—they’ll also understand how to work better together. Team 9 Identifier transforms team dynamics by turning personal insight into collective performance.
The Pro 9 delivers a complete motivational design profile, empowering individuals to understand not only their primary drives and core motivations, but also how these forces shape their personality, influence their professional identity, and expand their capacity to perform and lead effectively.
You'll uncover your unique approach to work, how you make decisions, engage with others, and even how you handle conflict. With over 100 pages of personalized insight, this tool provides a detailed exploration of how you're wired to work—and how to excel in what you do best.
At its foundation lies a clear understanding of what motivates you to become the best version of yourself. This insight is not just theoretical—it's practical, actionable, and deeply personal.
Fuel 9 is the engine behind the Pro Identifier system, providing the framework that makes this deep discovery possible.
Pro 9 Identifier
$300.00
Identifier Trainer 9
Become a Certified Expert in Motivational Design
Identifier Trainer 9 is our official certification and training program for individuals who want to become licensed practitioners of the Motivational Design Identifier. Whether you’re a coach, consultant, HR professional, or team leader, this program equips you to administer the Fuel 9, Pro 9, and Team 9 tools—while training others to apply motivational drive insights to transform how people work, lead, and collaborate.
Through this immersive certification, you'll learn how to:
Accurately interpret and debrief motivational design profiles
Facilitate transformational conversations using the seven motivational drives
Identify and coach through each drive’s strengths, pitfalls, and growth pathways
Lead effective trainings, workshops, and team sessions using Fuel 9, Pro 9, and Team 9
Apply motivational insight to drive engagement, retention, team synergy, and leadership development
By the end of the program, you'll not only understand motivational design—you’ll be empowered to teach it, apply it, and multiply its impact across teams and organizations.
Identifier Trainer 9 is the gateway to becoming a recognized leader in the field of intrinsic motivation, workplace development, and purpose-driven performance.